What Does Copywriting Do for Your Business?
There is a world’s worth of difference between good copywriting and great copywriting.
Good copywriting simply translates thoughts into words on a page. It’s harder than you think, but not that hard.
Great copywriting translates thoughts into the language of your target audience in as few words as possible. Now that is hard.
How Copywriting Sells
The reason you need great copywriting and not just good copywriting is that, because of the Information Age, human attention span has dropped to about 6 seconds.
You skyrocket your chances of getting more people to visit and STAY on your website when you communicate thoughts to them in their language. At that point, it doesn’t become a matter of attention span, it becomes a matter of how well your content resonates with your readers.
Creating impactful content with the language that your target audience speaks is how you make your copywriting sell.
But How Do You Write Impactful Content?
There are a few tricks to writing impactful content that will grab the attention of your target audience:
Write with more verbs and fewer nouns;
Reduce the number of modifiers & adjectives you use;
Keep your paragraphs to a maximum of 3 lines;
Break up your content with subheadings;
Start your sentences with verbs;
Speak the language of your target audience.
Follow these 5 tips for writing impactful content and you’ll absolutely see a difference in user behavior on your website.
What Skills Do You Need to Be a Great Copywriter?
Becoming a great copywriter will involve consistency, perseverance, and an insatiable appetite for learning on your part.
More importantly, you’ll need feedback from others to really improve your copywriting. The mindset you have while copywriting will not be the mindset your readers share while reading and browsing your content.
This is the ultimate mission statement of the great copywriter, learning to create content inside the mindset of their target audience.
Some other skills and traits that will help you become a great copywriter include:
Attention to detail;
A love of the language you write in;
A passion for creating things;
Treating your work as a literal extension of yourself;
And, like, so much more.
How Do You Gauge the Success of Your Copywriting?
You can use Google Analytics to gauge the success of your and/or your clients’ copywriting by looking at several metrics:
Bounce Rate: This metric illustrates the percentage of your total website visitors who landed on your website, then immediately left, or “bounced.”
Conversion Rate: This illustrates the percentage of your total website visitors who completed some sort of valuable action on your website.
Avg. Session Duration: This illustrates the average amount of time people spend on your website before leaving.
You can start using these three metrics to gauge the success of your and/or your clients’ copywriting; they’ll do a pretty good job of telling you:
How many of your website visitors stop to read your content;
How many of your website visitors complete an action on your website;
How long your website visitors browse your website.
From here, you can reverse engineer your copywriting and figure out where you need to improve and what’s working.
Start Publishing Content That Resonates with Your Buyers.
The Text Tank takes the time to research and understand your target audience and the target audiences of your clients to create copy that sells and resonates.
Contact us today and let us know what you need help with!
